About this product

Antique DMG (Daimler-Motor-Gesellschaft) Company Plate

DMG (Daimler-Motoren-Gesellschaft) was a German engineering company and later automobile production, were in operation from 1890 until 1926. The enterprise began to produce petrol engines but after the success of a small number of race cars built on contract by Wilhelm Maybach for Emil Jellinek it began to produce the Mercedes model of 1902. After this automobile production expanded to become DMG‘s main product, and it built several models.

In December 1900, DMG delivered the first Mercedes 35 PS to Jellinek. Notching up a whole series of victories at the “Nice Speed Week” races in France, the car set standards for automotive development throughout Europe. “Nous sommes entrés dans l’ère Mercédès” (“We have entered the Mercedes era”), wrote Paul Meyan, General Secretary of the French Automobile Club in spring 1901, alluding to the dominance of the cars from Cannstatt.

Following on from this success, the new brand name quickly established itself in the public perception of Daimler passenger cars. On 23 June 1902, DMG applied to have the name “Mércèdes” registered as a trademark, the brand becoming protected by law on 26 September of the same year. And the arched “Mercedes” lettering became the new trademark on the radiators of the DMG passenger cars.