In 1996, Conran launched a womenswear range for the Debenhams^[8] chain of department stores in the UK. He has subsequently designed women’s accessories, lingerie, hosiery, menswear, men’s accessories, childrenswear, and homeware for the company.

Conran has released furnishing, fabric and wallpaper collections for Designers Guild,^[9] as well as a range of signature fragrances and luggage.^[10]

In 2004, Conran designed and launched a three-range fireplace collection for Chesney’s. He launched the Jasper Conran Optical in 2008.^[11]

Conran was a Governor at Bryanston School from 2007-2009 and a trustee of The Architecture Foundation (2010 – 2012) and the Wallace Collection (2007 – 2015).

Conran is the chairman and chief executive of Jasper Conran Holdings Ltd. Conran was appointed Creative Director of The Conran Shop in 2011, and, in 2012, Conran was appointed as the chairman^[12] where he spent three years conceiving and implementing a strategy to reinvigorate and reposition the business. In March 2014, Conran was appointed Chairman of Conran Holdings Ltd,^[13] stepping down in 2015.

Conran published his first book, Jasper Conran Country in 2010. The 300-page photographic essay was completed during a year of exploration around the English countryside.^[14]

In 2016 Conran opened his first hotel in the heart of the Medina in Marrakesh, L’Hotel Marrakech. In 2017 L’Hôtel Marrakech was listed as 1 of 75 in the Hot List 2017: Best New Hotels in the World, Condé Nast Traveler USA^[15] and 1 of 55 ‘Best New Hotels in the World by Conde Nast Traveller UK.^[16] In 2018 L’Hôtel Marrakech was included on the Condé Nast Traveler USA Gold List 2018.^[17] Condé Nast Traveler USA^[17] and Condé Nast Traveler UK^[18] both listed L’Hôtel Marrakech as one of their editors all-time favourite hotels on their respective 2019 Gold Lists.

Conran has served several times on the British Fashion Council, and is a Visiting Professor at the University of the Arts London.